Adam Ferrier

Consumer psychologist, behavioural economics expert and creative strategist driving change through evidence-based creativity

Overview

Adam Ferrier is one of Australia’s leading consumer psychologists, behavioural economics experts and creative strategists. As the founder of Thinkerbell — the award-winning agency behind the concept of “measured magic” — Adam helps organisations understand human behaviour, influence decision making and create meaningful change through creativity and psychology. Combining behavioural science with innovative thinking, Adam is renowned for helping brands, leaders and marketers unlock more effective ways to engage people and drive results.

Who is Adam Ferrier? Adam is the founder of Thinkerbell, the internationally recognised creative agency named the world’s number one creative agency in 2021 by BestAds — the first Australian agency ever to receive the honour. Under Adam’s leadership, Thinkerbell also became the first agency to simultaneously win Mumbrella’s Full Service, Creative and PR Agency of the Year awards. Beyond advertising and strategy, Adam is an authority on behavioural economics and consumer psychology, helping organisations better understand how people think, behave and make decisions. He is also a bestselling author, media commentator and podcast host whose work spans advertising, social impact campaigns, innovation and leadership. Known for his engaging and unconventional style, Adam combines evidence-based research with practical creativity to challenge assumptions and inspire action.

Career Highlights • Founder of Thinkerbell, ranked the world’s #1 creative agency in 2021 • Leading expert in consumer psychology and behavioural economics • Author of The Advertising Effect and Stop Listening to the Customer • Winner of prestigious Cannes Gold Lion and Gold Effie awards • Regular panellist on Gruen, Sunrise and The Project • Creator of the WARC World Innovation Prize concept • Co-host of the Black T-Shirts marketing and creativity podcast • Creator of successful products, social initiatives and innovation platforms

Key Speaking Themes • Behavioural economics and consumer psychology • Creativity and innovation in business • Changing behaviour through influence and storytelling • Branding, marketing and customer engagement • Evidence-based creativity and decision making • Leadership and unconventional thinking

What Your Audience Will Gain Adam gives audiences practical insights into why people behave the way they do — and how organisations can influence behaviour more effectively. Audiences leave with a stronger understanding of behavioural science, creativity and customer engagement, along with actionable strategies for improving communication, innovation and performance. His energetic, humorous and thought-provoking delivery makes complex psychological concepts highly accessible and memorable.

Ideal For • Marketing and advertising conferences • Leadership and innovation events • Customer experience and branding forums • Business strategy and growth conferences • Creative industry and media events • Corporate transformation and engagement programmes

Frequently Asked Questions...

What does Adam Ferrier speak about? Adam speaks about behavioural economics, consumer psychology, creativity, branding, marketing, innovation and behaviour change.

What is Thinkerbell? Thinkerbell is Adam Ferrier’s award-winning creative agency known for combining behavioural science with creativity to deliver “measured magic”.

What books has Adam Ferrier written? Adam is the author of The Advertising Effect and Stop Listening to the Customer.

Why is Adam Ferrier recognised as a leading behavioural expert? Adam combines deep expertise in behavioural psychology with world-class creative and strategic experience helping brands influence human behaviour effectively.

What media appearances has Adam Ferrier made? Adam regularly appears on programs including Gruen, Sunrise and The Project as a commentator on advertising, branding and behaviour.

Is Adam Ferrier available for keynote presentations and workshops? Yes. Adam Ferrier is available for keynote speaking events, strategy sessions and innovation workshops across Australia and internationally.