Justin Herald

Entrepreneur, author and one of Australia’s most inspiring business storytellers

Overview

Justin Herald is a globally recognised entrepreneur, branding expert and founder of the iconic streetwear label Attitude Inc. What began as a simple slogan printed on a t-shirt became a multi-million-dollar international business sold in over 1,500 stores across four continents. Known for his raw honesty, humour and practical business lessons, Justin speaks about resilience, branding, entrepreneurship and turning setbacks into opportunity.

Who is Justin Herald? Born in Sydney, Australia, Justin left school early and battled severe dyslexia throughout his childhood, often being told he would never succeed in business. In his early twenties, after becoming frustrated with negativity in the workplace, he printed the phrase “Attitude is Everything” on a t-shirt. That one idea sparked the launch of Attitude Inc., a global apparel brand that grew into an international success story. Alongside building businesses, Justin has become a bestselling author and highly sought-after keynote speaker, sharing lessons from the highs and lows of entrepreneurship with audiences around the world.

Career Highlights • Founder of global apparel brand Attitude Inc. • Built a business stocked in more than 1,500 stores worldwide • International keynote speaker across business, leadership and entrepreneurship events • Bestselling author on branding, mindset and business growth • Recognised advocate for resilience and overcoming adversity • Advisor and mentor to entrepreneurs and growing businesses

Key Speaking Themes • Entrepreneurship and starting from nothing • Building a powerful personal and business brand • Resilience through setbacks and failure • Mindset and the power of attitude • Leadership, growth and business culture • Turning adversity into opportunity

What Your Audience Will Gain Justin delivers honest, entertaining and practical insights into business, branding and personal growth. Audiences leave inspired to think bigger, take action and embrace setbacks as part of the journey toward success. His storytelling style is engaging, relatable and filled with real-world lessons that apply across industries and leadership levels.

Ideal For • Business and entrepreneurship conferences • Leadership and growth-focused organisations • Sales kick-offs and corporate events • Schools, universities and youth programmes • Innovation and startup forums • Awards nights and motivational events

Frequently Asked Questions...

What does Justin Herald speak about? Entrepreneurship, branding, resilience, mindset, leadership and building a successful business from the ground up.

What is Justin Herald best known for? Justin is best known as the founder of Attitude Inc., the global clothing brand built around the slogan “Attitude is Everything”.

How did Justin Herald start his business? Justin started by printing motivational slogans on t-shirts after becoming frustrated with negativity in the workplace. The idea quickly grew into an international brand.

What challenges did Justin Herald overcome? Justin overcame severe dyslexia, self-doubt and numerous business setbacks before building a globally recognised company.

Why is Justin Herald a popular keynote speaker? His authentic storytelling, humour and practical lessons on business and resilience make him highly relatable and inspiring for audiences.

Is Justin Herald available for corporate speaking events? Yes. Justin Herald is available for keynotes, leadership events, business conferences and motivational speaking engagements across Australia and New Zealand.