Justin Herald
Most speakers leave audiences feeling good. Justin Herald leaves them with no excuse NOT to act.
One of Australia’s most sought after activational speakers, Justin delivers more than 80 presentations each year to corporate organisations, franchise networks, industry associations, and growth focused businesses across Australia and internationally.
He is known for three things that are rarely found together in the same speaker.
Sharp commercial insight built from real world business experience.
A straight talking, no fluff style that respects the intelligence of his audience.
And a natural humour that makes even the most confronting business truths land in a way that has rooms laughing while simultaneously rethinking everything.
Audiences don’t just enjoy Justin. They leave differently than they arrived.
At 25 years old with just $50 to his name, Justin launched Attitude Inc. What began as a single concept grew into a global licensing brand operating in more than 55 countries and generating more than $30 million in annual turnover. It became one of Australia’s most recognised early global licensing success stories and established Justin as a respected voice in business and leadership.
His achievements have been recognised nationally and internationally, including being named International Entrepreneur of the Year and receiving the Future Leaders Award recognising him as one of the 50 most influential leaders of the next generation in Australia.
Justin is the author of nine international bestselling books. His ninth, Service Rebellion, The Wolf Pack Standard, launches in June 2026 and is already generating significant interest from organisations wanting to redefine the standard their teams operate to.
He does not deliver theory. He delivers perspective shaped by building, scaling and correcting businesses under real pressure. That distinction is what makes his sessions land differently to most and why organisations bring him back year after year.
Having addressed more than 50,000 people annually through conferences, corporate events and leadership summits, Justin is consistently valued by event organisers for his authenticity, his ability to read a room instantly, and his rare capacity to connect equally with owners, executives and frontline teams in the same session.
He speaks to the issues organisations are actually dealing with right now. Why growth stalls when customer experience drifts. Why sales teams underperform when trust breaks down. Why leadership sets standards nobody follows. Why teams that look capable still deliver inconsistently. And why culture changes are announced but never actually land. And the gap between where a business thinks it is and where it actually is.
He leaves audiences with something most keynotes don’t. Not inspiration that fades by Monday morning, but a perspective shift that actually changes something.
Testimonials
"Justin is the best speaker we have ever had for any of our conferences. His content, delivery style and messages rang plenty of bells and enabled us to end the conference on a high note. Thank you for making it such a success."
Alex Stevens - CEO PepsiCo
“A Masterclass in Humor and Insight with Justin Herald. At our 2024 Be More, Achieve More Symposium, Justin Herald captivated us with his unique blend of wit and wisdom. His "Year of the Customer" presentation wasn't just entertaining; it was a treasure trove of strategies for elevating customer service to new heights. Attendees were buzzing about how Justin's humorous anecdotes and practical insights made complex concepts accessible and engaging. His remarkable journey from a modest investment to a multi-million-dollar empire has inspired many, reinforcing the incredible power of passion and a customer-centric approach. Echoing the sentiments of our attendees, Justin's session was not only hilarious but also profoundly inspiring, reminding us all of the limitless possibilities that await with the right focus and dedication.”
Bianca Paozzo - COO and Co Founder - Express Group
