Co-founders of The Lucky Taco, food entrepreneurs and creative duo

Overview

Otis and Sarah Frizzell are the husband-and-wife co-founders of The Lucky Taco, the Auckland food truck that has grown into one of Aotearoa's most loved homegrown food brands. With taco kits, sauces and condiments now on supermarket shelves nationwide, the Frizzells bring their unmistakable creative energy, brand smarts and lived experience to stages across New Zealand.

Who are Otis and Sarah Frizzell? Sarah, originally from Liverpool, was a designer and art director in advertising, working at Saatchi & Saatchi, DDB Auckland and Colenso BBDO before tacos took over her life. Otis is a celebrated New Zealand artist, half of Weston Frizzell and son of pop artist Dick Frizzell. The couple launched The Lucky Taco truck on Ponsonby Road in 2013 and have built it into a multi-million-dollar product business while raising a family and openly sharing Sarah's sobriety journey.

Career Highlights • Co-founders of The Lucky Taco since 2013, growing from food truck to supermarket • Multi-award-winning sauces including World Hot Sauce Awards silver and Mr Chilli Awards gold • Authors of The Lucky Taco Cookbook • Successful Kickstarter campaign raising $100k+ to launch taco kits • Decades of advertising and design experience between them • Otis is also a recognised NZ artist as half of Weston Frizzell

Key Speaking Themes • Building a New Zealand food brand from a truck to the supermarket • Brand, creativity and storytelling for small business • Husband-and-wife founders: working and living together • Sobriety, mental health and Sarah's recovery journey • Resilience, reinvention and trusting your gut

What Your Audience Will Gain Otis and Sarah are warm, candid and entertaining together. Audiences leave with a clearer view of how to build a memorable brand, lean into creativity and back themselves through the hard parts.

Ideal For • Food, hospitality and FMCG conferences • Marketing and brand events • SME and small business summits • Women in business and wellbeing events • Awards nights and fireside chats

Frequently Asked Questions...

What do Otis and Sarah Frizzell speak about? Brand building, food entrepreneurship, husband-and-wife business, creativity, resilience and Sarah's sobriety journey.

What is The Lucky Taco? The Auckland food truck and brand the Frizzells founded in 2013, now selling taco kits, sauces and condiments nationwide.

Where did The Lucky Taco start? On Ponsonby Road in Auckland on 14 May 2013.

What awards has The Lucky Taco won? Multiple awards including a silver medal at the World Hot Sauce Awards in Louisiana and gold at the Mr Chilli Awards.

Have they written a book? Yes — The Lucky Taco Cookbook, published in 2023, full of their iconic taco truck recipes.
Are Otis and Sarah Frizzell available together or separately? Both. They can be booked as a duo or as individual speakers, with Sarah often speaking on brand and Otis on creativity and the arts.