Keynote speaker on perception, influence and behavioural science

Overview

Shira Abel is an internationally sought-after keynote speaker on perception, trust, influence and behavioural science. As CEO and Lead Strategist of marketing agency Hunter & Bard, she helps scale-ups and enterprise clients build brand awareness and drive better business outcomes by understanding how people make decisions.

Who is Shira Abel? Shira is the founder and CEO of Hunter & Bard, a PR, marketing and design agency working with companies including UL, HERE Mobility, JELD-WEN, Folloze, AXA Tech and Allianz. She holds an MBA from Kellogg School of Management, hosts the SaaS Insider and ABM Insider podcasts and created the Behavior Engineering Canvas. A former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College, she has mentored at 500 Startups and The Alchemist.

Career Highlights • CEO and Lead Strategist of Hunter & Bard • Keynote speaker at events including Content Marketing World, TNW Europe, AXA Tech, Allianz and eToro • Creator of the Behavior Engineering Canvas • Host of the SaaS Insider and ABM Insider podcasts • MBA, Kellogg School of Management • Mentor at 500 Startups and The Alchemist accelerators

Key Speaking Themes • Perception, trust and how decisions get made • Behavioural science applied to marketing and sales • Brand building for technology and B2B companies • Account-based marketing and SaaS growth • Female entrepreneurship and leadership in tech

What Your Audience Will Gain Shira combines hard-edged marketing strategy with the science of human behaviour to show how leaders can build trust, shape perception and grow companies. Audiences leave with practical frameworks they can apply the next morning.

Ideal For • Marketing, sales and growth conferences • B2B and SaaS industry events • Leadership and strategy summits • Women in business and tech events • Start-up and scale-up forums

Frequently Asked Questions...

What does Shira Abel speak about? Perception, trust, influence, behavioural science, B2B and SaaS marketing, brand strategy and women in business.

What is Hunter & Bard? Hunter & Bard is the PR, marketing and design agency founded by Shira. It works with scale-ups and enterprise clients on brand awareness, account-based marketing, content and design.

What is the Behavior Engineering Canvas? A framework Shira created to help marketers and leaders design experiences and campaigns that change behaviour, drawing on principles from behavioural science.

Has Shira Abel spoken internationally? Yes. She has delivered keynotes and workshops in North America, Europe, the Middle East and Asia Pacific.

What is Shira Abel's background? She holds an MBA from Kellogg, has run her own agency for more than a decade and previously taught Marketing for Startups at Tel Aviv-Jaffa Academic College.

Is Shira Abel available for workshops and panels? Yes. Shira regularly delivers keynotes, half-day workshops and is booked as a panellist and moderator at marketing, leadership and start-up events.